A media effectiveness guide for CMOs (and CFOs)
Media effectiveness measurement has been gaining importance in the macro-economic headwinds. As CFOs…
How to Set Social Media Goals in 5 Steps
Most businesses have come around to the idea that social media marketing can…
5 Key Social Media Trends Marketers Should Watch in 2021
According to Hootsuite‘s latest Social Trends 2021 report based on its annual survey…
UK Holiday Shoppers Will Be Driven to Digital This Year
Digital retail will have a huge impact on UK shopper trends in the…
Digital 2020: UK and Global
“UK now has 45 million active social media users, with 1.3 million added…
Digital Marketing Glossary of Terms
There are so many terms and buzzwords thrown around in the digital marketing…